New features in Grow

October 14, 2025
Version 25.21

Please note that all new release notes and new/updated help topics are written in the context of NextGen Experiences.

Profile Event Stream (PES) Integration

BACKGROUND:
Before the Event Stream, Marigold applications and services had limited visibility into each other's real-time activity. Data exchange between products required custom integrations or batch processing, making it difficult for teams to act on customer or system events as they happened.

SOLUTION:
The Profile Event Stream Integration (short: PES Integration) is a feature designed to enhance data exchange and personalization capabilities within the Marigold ecosystem. It enables seamless, near real-time data synchronization from Marigold Grow to other Marigold products, allowing for efficient management and sharing of participant attributes, preferences, and metrics.

What this looks like in Grow:
You can easily set up a PES Integration at account level or Experience level.

Map the Grow Friendly IDs to the Profile Event Stream Custom Fields.

After publishing the integration, you're good to go!

More details on the PES integration can be found here.