What is a KPI?
A KPI is a Key Performance Indicator, this is most prominent on your Dashboard, where you'll notice a number of metrics which cover performance from all of your activations to date within the account.
This table details the formula that makes up each total:
| KPI | Caption | Formula |
|---|---|---|
| Reach | Estimated people exposed to brand content in social feeds | Shares * 150 |
| Impressions | Page and content views in campaigns & social hubs | Views |
| Advocacy | Social actions initiated by users, that create posts & notifications to friends and followers, spreading your brand content | Shares + Likes + Comments |
| Entries | Campaign entries, activations & registrations via web and social | Entries |
| Engagement | The sum of all platform interactions including entries, shares, invites, likes, favorites | Shares + Referrals + Entries + Views |
| Conversion | Conversion of views compared to entries | (Entries * 100) / Views |
