Liveclicker Video Learning
Learn the basics of Liveclicker and how to create and configure Liveclicker components.
Please use the Jump to Section menu on the right to quickly locate a video.
1. Introduction to Liveclicker
Understand how “moment-of-open” content helps you deliver more relevant experiences that can drive conversions and loyalty.
2. Creating Targeting Rule Sets
Show the right version of content to the right audience segment (device, location, time, environment, or custom data) to boost relevance and performance.
3. Creating LiveTimers
Create real-time urgency for time-bound offers so more subscribers take action before the deadline.
4. Creating LiveScrapes
Keep email content fresh by pulling live web content at open time. Perfect for showcasing updated inventory, pricing, or location-specific offers.
5. Creating LiveMaps
Drive store visits and local conversions by showing each opener a map to the nearest location, event, or pickup option.
6. Creating LivePolls
Boost engagement and collect zero-party preference data directly in the inbox so future messaging and offers get smarter.
7. Creating LiveForecasts
Make promotions more timely by tailoring messaging to real weather conditions. Great for seasonal campaigns, travel, and event attendance.
8. Creating LiveCalendars
Reduce drop-off and increase attendance by letting subscribers add events, appointments, or sale reminders to their calendar in one click.
9. Creating LiveImages
Personalize a single creative at open time without needing to rebuild templates, so each subscriber sees the most relevant message, offer, or product.
10. Personalizing LiveImages
Increase clicks and conversions by swapping messaging, creative, or overlays based on opener context (like location, device, or customer attributes).
11. Creating LiveSlides
Showcase multiple products or promotions in a swipeable carousel so shoppers can click straight to what they’re most likely to buy.
12. Creating LiveVideos
Get dramatically more video views by embedding playable video in email where supported, while still delivering a great fallback everywhere else.
13. Creating LiveReveals
Turn curiosity into clicks with scratch-off or reveal experiences that make offers feel fun, exclusive, and more conversion-driven.
14. Creating Simple A/B Tests
Continuously improve performance by testing creative variations and automatically selecting the winner based on clicks, opens, or significance.
15. Creating Targeting Rule Set A/B Tests
Optimize at a segment level by A/B testing different experiences for specific audiences (e.g., iPhone users in a city) without changing the full send.
