Does a video consume credits each time it plays/loops?
No. If a LiveVideo element is set to loop, only 1 credit is charged per email open regardless of how many times the video loops while the email is open.
When do credits expire?
Credits usually expire at the end of each billing month. Once credits expire in your account, the account will need to be funded with additional credits unless credit overages are enabled.
Credits remain in the account until the expiration of the subscription's Initial Term (typically 12, 24, or 36 months). Thereafter, monthly subscription credits added to the account expire on a month-to-month basis.
What happens when an account runs out of credits?
When an account runs out of credits, we charge for any credits you run over by at the same rate you purchased your credits. Accounts are automatically set to enable overages by default.
All testing and targeting is disabled for all live elements, and fallback images and clickthrough urls are served for each element. Below is the outline of fallback images for each element.
| Element | Fallback experience |
|---|---|
| LiveImage | The default image and default clickthrough url will be served. For personalized LiveImage, the fallback image and clickthrough url will be served. |
| LiveTimer |
The expiration image and clickthrough url will be served, For personalized LiveTimer, the fallback image and default timer clickthrough url will be served. |
| LiveScrape |
The last scrape of website before credits expired and the default clickthrough url will be served. |
| LiveFeed | The last scrape of feed before credits expired and the default clickthrough url will be served. |
| LiveVideo | The static image will be served. For Outlook.com, the video player will still be embedded inline inside the email, but it will be disabled. |
| LiveMap | The map replacement image and the clickthrough url will be served. |
| LiveSlide | The fallback image and clickthrough will be served. |
| LiveForecast | The fallback image and clickthrough will be served. |
| LiveTracker | The fallback image and clickthrough will be served. |
| LivePoll |
The results image will be served and the clickthrough will go to the results image as well. |
| LiveCalendar | The default calendar image and .ics file link will be be served. For personalized LiveCalendars, the default LiveCalendar's fallback image and url will be served. |
| LiveSocial |
The last scrape of feed before credits expired and the default clickthrough url will be served. |
| LiveCoupon | The fallback coupon code will be served. |
This is the same experience that is served when an account runs out of credits and does not have overages turned on.
Once a campaign is set to expired, credits will no longer be deducted for opens of that campaign, but analytics will continue to be collected.
How are overages billed?
Overage credits are tallied monthly, and billed the following month. Overage credits are billed at the rate of the most recent credit package applied to your account.
How to expire a campaign so it won't continue deducting credits
Users have 2 options to expire a campaign so the campaign will no longer charge credits from their account.
-
A control exists in the upper right of the Embed Codes tab; simply slide the toggle switch over from Live to Expired.
-
Another option to expire a campaign is by entering an expiration date.
When Campaign Type is set to One-time campaign, you can input the expected date and time you wish your campaign to expire. If no expiration date is set, the campaign will NOT expire.
What happens when someone forwards an email?
Every time an email is opened with a Liveclicker embed code rendered a credit is charged. For example if someone opened the same email (with a Liveclicker embed code) twice then forwarded the email to someone else, and that said person also opened the email, a total of 3 credits would be charged.
Do you offer discounts for ESP partners?
We’re delighted you work with one of our ESP partners. Some partners may offer special programs or bundles. To find out if your ESP is offering special Liveclicker packages, you will need to contact your ESP.
