For clients who wish to engage Liveclicker to create a full service LiveTimer campaign, you must provide the following to your Customer Success Manager or Liveclicker Support Team Member. Upon receipt of the below items, Liveclicker will review and provide the HTML embed code to be placed in the email template within 3 business days* provided all information and assets below are complete and delivered.
(*Turn around time may vary if the setup is complex e.g. more than 10 versions.)
Campaign Details
Planned Launch Date — The planned launch date for your email campaign as well as your desired testing date deadline you would like to receive the Liveclicker HTML embed code by.
Alt text:
Dimensions — Provide your desired size dimensions for your LiveTimer element as you would like them to be inside your email template.
Clickthrough link — Provide your desired clickthrough link(s).
Expiration date/time — Please provide the expiration date and time.
You can expire a timer in the subscriber's local timezone, for example, a countdown to Christmas that starts at 12am on 25th December across the world.
Expiration image — Provide an expiration image to show once your LiveTimer has expired. By default, if no expiration image is provided, Liveclicker will show a LiveTimer with all zeros.
Alternate LiveTimers — Provide any settings for any alternate LiveTimers you would like to use, and targeting rules that should apply to alternate versions of content. For example there might be a mobile version of the Timer that Liveclicker should target to only show up in mobile email clients. (For all alternate Timer versions, Liveclicker will need the alternate settings for each. (not required)
Background image(s) — Provide a background image with explicit instructions on where each unit of time should be displayed on the image.
A creative mockup of the desired finished timer look and feel is helpful to reference, but not required.
Note: Make sure to add time labels to your timer background image - build the days, hours, minutes, seconds labels into the background design. This makes it clear to the subscriber how long they have left.
Time layout — What units of time would your like display on your timer:
- Days, hours, minutes, seconds
- Hours, minutes, seconds
- Months, days
- Days only
Note: It's possible to only display the seconds unit of time when less than 99 hours away from the expiration time. To utilize this option, you must provide one background image with days, hours, minutes and a second background image with hours, minutes, seconds.
Unit of time customization — For each set of units please provide the following settings:
- Branded custom font in .ttf
- Font size
- Font color
- Font spacing
- Font positioning
Dynamic expiration times — If you would like, you have the option to serve personalized expirations to every opener via Liveclicker custom fields. If you choose to do this then you must provide the following:
-
Dynamic value: For example %%birthday%%
-
Fallback image — Provide a fallback image to serve in case there is an error with your custom field preventing Liveclicker from pull the personalized expiration date.
Following is an overview of the accepted date/time formats for this field:
| Accepted Format | Result |
|---|---|
| YYYY-MM-DD HH:MM:SS | 2020-01-07 15:00:00 |
| M/D/YYYY H:MM AM/PM | 4/24/2020 6:30 AM |
| YYYYMMDD HHMMSS | 20200313 153000 |
| DD-MM-YYYY HH:MM:SS | 31-08-2020 13:30:00 |
| <Day-of-week>, <DD> <Month> <HH:MM><AM/PM> | Saturday, 21 March 05:05PM |
Note:
- Outlook 2007-19 does not support animated GIFs and will see the correct time on initial and subsequent opens but the timer will not actively countdown.
- When uploading high resolution background images, be wary that you may experience some image quality loss since GIFs support up to 256 colors.
- During testing, it may seem like a long time for your LiveTimer to render in your email but this goes away during peak campaign send times because we cache images to deliver them faster.
