Sending out highly personalized emails is key for any marketer to provide the consumer with the best experience, captivate them and drive conversion. Often, emails are personalized with relatively static information, such as demographic data, loyalty details, order history and more. In more advanced setups, you can personalize emails with transactional information, or product information in line with preferences or previous orders. In all these cases, personalization is defined upfront and not related to the current situation.
But what if you can personalize these emails dynamically in real-time, upon opening, by tracking where the consumer currently is, the technology they are using, the time of opening of the email, the weather conditions? That takes the personalization to a different level, ensuring your consumers have the best experience with accurate, real-time information, adapted to the current situation.
Example:
Jennifer is currently on holiday in Texas, enjoying a day on the beach. She scrolls through her messages and sees an email from her favorite Cooper and Madison shop. Upon opening the message, she sees a series of recommended products, all related to warm weather and beach vibes, immediately drawing her attention. The content of this email is generated upon opening, using Jennifer's location and local weather to populate the list of recommended goods for her.
This is where Marigold Liveclicker steps in. This easy to use, intuitive tool allows you to create real-time content efficiently and integrate it in your Email Service Provider (ESP) with a simple copy paste of some lines of code.
Moreover, Liveclicker content can be personalized with existing data, from your ESP or through an API. Think of available inventory, pricing, loyalty tiers, and more.
In short, with Liveclicker you can deepen personalization, drive conversions, boost worklflow efficiency, and build confidence and a community for brand loyalty.
Check out the following use cases for real-life examples of the use of Liveclicker to reach your objectives:
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Design product-centric emails, highlighting the products now available in stores. When the product also becomes available online in the webshop, the image in the email automatically changes to a new link promoting the online shopping.
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Effortlessly incorporate video in your advertising email giving consumers better insights in what you are offering, and create confidence and trust in your organization.
