Insights - Data Chart Breakdown levels

Liveclicker provides 10 different metrics: Impressions, Unique Impressions, Clicks, Unique clicks , Click-through Rate, Unique click-through rate, Revenue*, Orders*, Conversion Rate*, and **Average Duration(of Open).

Note: Some of the above metrics are only available when certain settings have been configured:
- Revenue, Orders, conversion rate are only available when the Conversion Tracking pixel is set up to track these metrics on your pages.
- Duration of open required the Duration of Open pixel to be set up

These metrics can be broken down into over 20 different levels, depending on the elements used. Some breakdown levels apply to all elements, others are specific to a type of element.

 

General breakdown levels:

  • By Campaign — Displays the information related to different campaigns included in the report.

  • By Element (all specific elements included in filters) — Displays the information related to different elements in a campaign.

  • By Element Type — Displays the information related to different element types. Please, note that if you break down by element type and you have a LiveSocial campaign that used channels Bazaar Voice, Spotify, or Power Reviews, the impressions of the LiveSocial will be displayed as LiveFeed impressions.

  • By Element Version — Displays the information at the level of different element versions.

  • By Browser — Displays the information per browser.

  • By City — Displays the information related to different cities. Take into consideration that if you select this breakdown, the information will be limited to 100 rows sorted by the top 100 most impressions. To get the full information by city, we recommend to export the data card.

  • By Country — Displays the information split up by country.

  • By County — Displays the information split up by county.

  • By Custom Field — Displays the information related to different custom fields.

  • By Device — Displays the information to the level of the different devices used for opening the Liveclicker elements.

  • By Email Client — Displays the information to the level of the different email clients used for opening the Liveclicker elements.
    (Email clients that represent a small percentage of the market share will be grouped and listed as "other" under this breakdown.)

  • By Hour of Day — Displays the information for the different hours of the day.

  • By Language — Displays the information related to different languages set for the Campaign elements

  • By Mobile Carrier — Displays information related to different mobile carriers

  • By Operating System — Displays information related to different operating systems

  • By Region — Displays information related to different regions

  • By Targeting Rule — Shows how many impressions each targeting rule applied to

  • By Shipping Provider: displays information related to different shipping providers

  • By Opener Timezone — Displays information related to different opener timezones

  • By Zip Code — Displays information related to different zip codes

  • By A/B Test — Custom breakdown only available for Table chart, if filters are set to Single Campaign with a single A/B test isolated

  • By Duration Engagement — Classifies the duration of open for the impressions into 3 categories:

    • Read — Duration of open is 8 or more seconds

    • Skimmed — Duration of open is 2 or more seconds, but less than 8 seconds

    • Deleted without reading —Duration of open is less than 2 seconds

 

Element specific breakdown levels

LiveCoupon

  • By Coupon Name (LiveCoupon) — Displays the information related to different coupon names

LiveTimer

  • By Timer Expiration (LiveTimer) — Displays information related to different timer expirations

LiveMap

  • By Store ID (LiveMap) — Displays information related to different store IDs

  • By Map Location (LiveMap) — Displays information related to different map locations

LiveReveal

  • By Reveal / Not Revealed (LiveReveal)— Shows impressions for those that revealed a LiveReveal verse those that did not.

    • Did not reveal

    • Revealed for the first time

    • Reopened after reveal

    • Revealed more than once

    • Not able to reveal

    • Reveal Unknown

LiveForecast

  • By Arrival Date (LiveForecast) — Displays information related to different arrival dates

  • By Destination City (LiveForecast) — Displays information related to different destination cities

LiveVideo

  • By Video Clip Type — Shows a breakdown of the type of video that was delivered to each opener

LivePoll

  • By LivePoll voted/not voted — Shows impressions for those that voted in a LivePoll versus those that did not.

  • By User Selection — Shows a breakdown of either LivePoll answers or selections made in iOS optimized slideshows.