The versatile LiveCoupon element offers a lot of flexibility. You can use it to send personalized coupon codes that are targeted to each recipient such as special discounts for loyalty members. Or, coupons can be distributed randomly, giving everyone a fair chance of receiving a higher discount. But one of its best features is the ability to pair with other Liveclicker elements. Read on to learn about creative ways to do that and more with these helpful best practices.
Drive urgency by including a coupon expiration date, timer or calendar
Whenever you have an offer that is only valid for a specific amount of time, be sure to let customers know by including the expiration date on the image. Then, take things to the next level by pairing it with a LiveTimer to drive urgency or LiveCalendar to allow subscribers the ability to add a reminder to their calendars so they don’t forget to redeem the coupon.
Increase interest and footfall with barcodes or QR codes
Coupons are a great way to drive in-store foot traffic. Anytime you are advertising an offer that can only be redeemed in-store, use a barcode or a QR code that the customer services team can easily scan at the till to make the transaction as quick and as seamless as possible. This is also an effective way to track interest and avoid a queue.
Pairs well with LiveMap and LiveReveal
When using barcodes or QR codes to drive footfall, it's best practice to pair the coupon with a LiveMap so your customers can see which stores near them are accepting the offer. It’s also a great idea to pair a LiveCoupon with a LiveReveal, especially if using the coupon allocation feature (more on this below).
Add a sense of mystery by setting an allocation amount
When using generic coupon codes, you can amplify them by utilizing the coupon allocation functionality to randomize which offers customers get. If using the allocate by percentage or fixed amount options, you can even play with your email subject line to drive urgency with something like, “Act Now ~ 20% off for the 1st 100 customers!”
Use zero and first-party data to display relevant offers
Show your subscribers offers that are truly relevant to them by taking advantage of any zero and first-party data that you have already collected. For example, you could offer a special discount for frequently purchased items by including the product info at the bottom of your mailing; suddenly the coupon will feel a lot more personalized and relevant to your subscriber.
Customize your marketing and retarget the right customers
Make the most of your Liveclicker account and get into the healthy habit of running reports on who has and hasn’t engaged with your campaigns. You can then easily use this information to retarget those recipients who didn’t engage with your offers by sending out a different offer. You can also compare clicks to see which offer made the biggest impact and use the data to help refine your marketing strategy.
Take advantage of the fallback coupon code image
In the event that you only have a limited number of coupon codes available, the fallback image is a great way to drive urgency and save disappointment in cases where all coupon codes have already been redeemed. You can then further amp up the excitement and include a subject line or message such as, “You’ll have to be quicker next time!” to drive more opens with your next send.
