LiveReveal is a fun way to add an interactive experience to your email campaigns that drives engagement levels through the roof! Take time to review the best practices set out below so you can optimize your campaign for success.
Include clear instructions on the cover image
It’s key to give clear and concise instructions on the cover image to make it obvious to subscribers what action they need to take in order to reveal the hidden image. Think outside the box by keeping the experience in mind when coming up with some fun and creative ways to get your subscribers to engage with your email.
Upload a custom animated cover image
To make the most of your design, you’ll want to upload a custom animated cover image. While we know that if you upload a static cover image asset, Liveclicker will automatically add a “corner flip” animation. You can get creative and take this one step further by designing a custom animated cover image. As seen in the below example, you could use a spinning wheel for a “click” to reveal experience, or use a fun animated image that teases subscribers by providing a sneak peek of the hidden image for the “scratch off” experience.
Pairs well with the LiveCalendar element
Whether you are revealing a time sensitive offer or driving anticipation for an exciting new product launch, it’s always a good idea to allow customers to add a reminder or a save-the-date to their calendars. In fact, one top entertainment brand added a calendar beneath their LiveReveal offer and saw a 400% increase over average click-to-open rates, read the case study here. So don’t be shy about pairing LiveCalendar with your LiveReveal campaign!
