Liveclicker's LiveSlides element allows you to showcase a carousel of images in your email campaigns that can be personalized. From a new fashion line debut to a customized product offering, there are countless ways to feature LiveSlides. However you choose to use this visually appealing element, follow these best practices to make sure your animated slides stand out from the crowd and have maximum impact.
Maximize information without compromising on space
Slides are a great way to showcase product color variations or product views without taking up too much space in the email. Keep this in mind when designing email campaigns for key product launches, and give your featured products the spotlight they deserve.
Get to know animated GIF limitations
When designing your static image assets for a LiveSlides campaign, make sure to familiarize yourself with animated GIF limitations. For instance, animated GIFs only support 256 colors so turning a high resolution jpg or png image into an animated GIF may lead to some loss of the original image quality.
Utilize zero and first-party data
Similar to LiveImage, you can personalize each slide by creating a customized animated GIF that tells a different story for every subscriber. A great way to take advantage of this feature is to use it to make complex topics — such as monthly balance statements — more compelling and easy to understand for your audience.
Include image tabs for a seamless scrolling effect
A highly effective way to keep your customers engaged is to include scrolling tabs in your image design for a seamless scrolling effect. Adding these simple tabs is an easy way to let your customers know that it’s an image carousel while providing a smooth user experience, creating the look of an interactive carousel, where users can manually scroll through images.
Always keep the download speed in mind
If you encounter slow rendering during testing your LiveSlides campaign, one of the reasons could be that the overall animation is too large. To fix this, try reducing the slide duration and changing the transition type to basic, which should help speed things up.
Gather subscriber preference data & then use it
When appropriate, it’s best to take advantage of our iOS optimization feature, which allows you to add different links to individual slides for Apple users. You can use this feature to accurately gauge which slide has enticed your customers to click and then use this information to re-target those subscribers at a later date with similar products or services. When using the iOS optimization, you can set a fixed clickthrough URL that will be shown to all other email clients.
