A game changer for the shipping industry, LiveTracker is a dynamic, time-saving element that gives you the advantage of sending live shipping information that updates as the status changes. Having this personalized power gives you the opportunity to both customize and capitalize on your shipment tracking emails. Read on for helpful tips focused on creating a consistent and engaging shipping experience that will not only keep your customers informed, but will also do the leg work of driving additional revenue and conversions all on its own.
Design and use brand-specific images
One of the best advantages of using LiveTracker is that you can bring your shipping emails in-house and create a consistent on-brand experience. For example, when designing your progress bar, keep your product or services in mind and create an image to use that is fun and on brand so that it will leave a lasting impression.
Always include order information in the email
When waiting for a parcel to arrive, customers often revisit the product page and review product images and product information to reinforce their decision. This is known as post-purchase evaluation. You can help your customers access this information easier by including product images and information in the shipment tracking email that links those images back to the product pages on your site. This is also a great way to drive additional traffic to your site.
Boost your email content with user reviews
As countless user reviews show, consumers like to reflect on their purchasing decisions. But did you know that 88% of consumers trust user reviews just as much as personal recommendations? You can help prevent your customers from changing their mind by including product ratings and reviews or sharing user-generated content in your email communications that will help enforce the decision making process.
Embrace cross-selling opportunities
But wait, there’s more… is always a useful tactic even in email. You can generate extra sales by including a content panel that showcases relevant products, such as, “customers who bought this also purchased this”. Or better yet, take this one step further by suggesting complementary products that go with their original purchase to help drive additional sales opportunities and capitalize on the content in your shipment emails.
Add a fun contextual element
It’s no secret that severe weather conditions often impact delivery dates. With Livetracker, you can keep your customers blissfully informed by swapping out the creative content and including an image that pops up when the delivery is due to be delayed for any reason. Letting your customers know that you’ve acknowledged a delay is likely to save unnecessary calls into your customer services team and lead to an overall positive brand experience.
