Videos are not only an excellent way to boost brand engagement, but they also effectively drive revenue and conversions. To take advantage of this, LiveVideo simplifies the process of embedding video content directly into your emails, ensuring an optimal experience for every inbox. Maximize the impact of your video campaigns by following these LiveVideo best practices.
Keep your video short
With the growing popularity of social media platforms like TikTok, you have a limited amount of time to engage users with video content. Due to this, we recommend keeping the video length 60 seconds or less for best engagement. So make it impactful!
Include a call-to-action (CTA) button in your email template
Positioning a button with a clear call-to-action (CTA) near your video is an essential best practice. This is especially important for subscribers who will only see a static or animated fallback image. Since the primary CTA is often just to "watch the video," a button not only encourages clicks but also helps you gain valuable insights into your customers' journeys. This dual purpose enhances engagement and allows you to track interactions more effectively.
Utilize a play button if the CTA is to watch the video
When directing subscribers who encounter fallback content to watch a video on YouTube or similar platforms, it's best practice to include a custom play button image. While this may seem redundant, it enhances the overall subscriber experience. The pre-designed play button should align with your brand guidelines and feature a clear call-to-action, such as "Play Video," so subscribers know exactly what to expect when they click.
Always customize the start frame of the video experience
Since auto-playing videos aren’t fully supported by most email clients, subscribers receiving an embedded video will see the first frame with an overlaid play button. This default behavior is controlled by the browser or app. To enhance engagement, be sure to customize this first frame by uploading an eye-catching animated GIF or a static image, ensuring your subscribers are enticed to click and watch.
Get creative with your video placement
Don’t limit yourself to the standard template width for your video content—get creative with your aspect ratios, such as vertical or square videos! To discover what looks best, we recommend experimenting with video placement in one of your templates before finalizing it. This way, your videos will seamlessly integrate with each campaign design.
Keep animated GIF limitations in mind
When creating or designing your animated fallback content, keep in mind that animated GIFs only support 256 color palettes whereas Gmail has a 200KB file size limitation. You can read more about limitations around using animated GIFs in email here.
