Campaign Details: Objective

Overview

The Objective tab allows you to define the strategy for this Campaign. The available options in this section are as follows:

• Objective Description: Describe the objective of the Campaign in terms of how it will improve your business, and how you define success.

• Measure Success: Select an Activity or point metric that represents the goal for this Campaign, such as enrollments, purchases, etc. Enter the number of Members or the percentage of the Campaign Audience that must complete the selected Activity, or earn this point metric, for the Campaign to be deemed a success.

• Measure Value: Enter the financial information for this Campaign, including the value per Member, the cost per Member, and any fixed costs. The platform calculates the estimated total value for the Campaign based on these metrics.

The "Summary" box to the right displays high level information about the Campaign. From this box, you can optionally pick another Campaign that you want to use as a basis of comparison for this Campaign.