What's New in Sailthru
Real Journey Insights in Lifecycle Optimizer
Background
Lifecycle Optimizer will soon see clearer, more helpful metrics that reduce confusion with the current state, and give marketers better insight into the performance of their flows.
Solution
Marketers will have the ability to filter send actions, by real engagement only (email only at this time). This will remove NHI (Non Human Interaction) activity from opens and clicks to give marketers additional real reporting insight of engagement by template.
For more information, see the Journey Insights topic in the documentation.
What this looks like in Sailthru:
The Real Journey Insights modal:
And the metrics shown in the flow:
