What's New in Sailthru

August 07, 2025

 

Remove Content Watch Action Step

 

Background

Previously, marketers required engineering resources to remove content watches from user profiles as there was no other way.

Solution

A new action step allowing easy removal of content watch items using content identifiers and specific interest types directly in Lifecycle Optimizer. This gives more autonomy and efficiency for marketers, reducing dependency on engineering, and simplifying profile management.

What this looks like in Sailthru

For the full documentation, see the Remove Content Watch entry in the Lifecycle Optimizer Step Glossary.