What's New in Sailthru
Making mobile more engaging - 3 new releases to amplify mobile marketing
Background:
Consumers are spending more time on their mobile devices, using more apps, and purchasing from and connecting with brands on those apps. To make the most of this active channel, marketers need to reach customers with inviting and highly engaging content.
Solution:
Sailthru mobile customers are gaining three new ways to make mobile messages even more attractive and interactive.
Liveclicker
Deliver real-time, personalized experiences for every customer by adding the Liveclicker interaction your customers love. From within Sailthru’s in-app message screen in Sailthru, scan and choose your Liveclicker elements, and instantly see how it will appear on your customers’ devices.
Grow
Keep your customers engaged in the app by seamlessly embedding full Marigold Grow experiences directly into your in-app messages. Easily browse your experience library, select the perfect option, and preview what your customers will see—all from within the message creation screen.
Custom HTML
Customize every detail of your fullscreen in-app messages with the power of custom HTML. Simply add your code to the new Custom HTML field on your in-app message composer and preview the message right there in the interface.
Note:
These enhancements are not available in the Carnival/Mobile platform. To take advantage of these and all future mobile enhancements, contact your CSM to start using the core Sailthru solution for your mobile marketing.
Liveclicker and Marigold Grow features are available to customers who have these solutions enabled on their accounts. To unlock the full engagement and acquisition benefits of Liveclicker and Marigold Grow, reach out to your CSM today.
What this looks like in Sailthru:
For more information, see the Push/In-App Template documentation.
