Apple Mail Privacy Protection

The resources linked on this page will help you adapt to the changes coming with iOS 15. Get an overview of what Apple MPP is, learn which key areas of your Sailthru account may need to be updated, and see where the Sailthru roadmap is going to help you navigate changes.  

• Apple Mail Privacy Protection Overview
• Areas of Review checklist Identify key places in your account (Lifecycle Optimizer and Audience Builder, for example) that may need updates.
• Support for Segmenting Apple Mail users Check multiple new features to help you understand more about your audiences using Apple Mail, and how that may or may not be impacting the metrics that matter to your business.
• Audience Builder documentation Segment your users who are using the Apple Mail client on iOS15 to understand how Apple’s Mail Privacy Protection may be affecting user metrics.