RCS Multi-Campaign Dashboard

Real time analytics provide marketers with the ability to measure and review what is currently happening with their RCS campaigns. Data is shown in real time and the multi-campaign dashboards provide statistics across all campaigns in the RCS notification. You can also use the links in these dashboard reports for a more detailed view per individual campaign.

Our Real time analytics user guide outlines the general functionality that is available within these screens, such as applying filters, sharing, and exporting your data.

Reports

Each dashboard provides insights on engagement, delivery, location based stats and link activity, depending on the reports available.

Each report is divided into sections, which group related metrics, and charts, to allow you to visualize performance data.

The Multi Campaign RCS dashboard includes the following five types of reports:

  • Engagement and Delivery

  • Conversions

  • Links and replies

  • Audience

  • Realtime

Engagement and delivery report

The Engagement and Delivery report provides marketers with insights on how well their RCS campaigns are doing, if they are creating engagement and if they are being sent successfully; are your messages reaching the intended audience, are customers opening your messages, and are they engaged with your content?

The KPI Summary report provides general KPI over all campaigns, such as:

  • Messages sent: number of RCS messages that were sent out

  • Messages delivered: how many of the messages sent, have actually been delivered without bounce

  • Unique click rate: percentage of the recipients who have clicked on a link in the Campaign

  • Opt-out rate: percentage of the recipients opted-out in the Campaign

  • Unique reply rate: percentage of the recipients who have replied to a Campaign at least once

  • Total revenue: count of all purchases based on interactions with the RCS message campaign

The RCS Funnel Analysis graphs depicts analysis of the RCS messages across multiple Campaigns, and the fallback to SMS, depending on the delivery flow.

Use the Access Report to see how campaign click activities were spread across different devices and software. Choose whether to view the data pertaining to either Device Type or Operating System using the dropdown on the right hand side.

The Engagement by Weekday shows a breakdown of performance within the selected date range for messages sent across a typical week. It’s important to weigh this data against known sending patterns - for example, if offers are always sent on a Friday, it is likely the results will be skewed.

The Engagement by Data chart provides a view of how engagement for your campaigns varied over time, allowing you to pick out trends. Use the toggle on the right hand side to view the data in either a line or funnel graph.

Use the Delivery by Sent Date chart to see how delivery rates have changed over time alongside send volume.

The Detailed Campaign Performance table provides a detailed, campaign-by-campaign breakdown of delivery and engagement across all channels; comparing the performance of campaigns which were sent in the selected period. This table includes data on messages sent, bounce rate, click rate, reply rate, and opt-out rate.

Use this view to inspect individual campaign results, compare channel performance, and identify which sends performed best

Conversions report

The Conversions report is designed to give marketers clear, campaign-level insight into how their messaging drives revenue outcomes. This report aims to provide foundational revenue reporting across email, SMS, and push campaigns, all tied to attributed purchase data.

Note: to view this report, you must have the following configured by our Tech Services team:

  • Web events
  • Event mapping with associated e-commerce purchase data
  • Up to 2 years of purchase data

The Conversions report KPI Summary provides you with key engagement statistics within the selected date range, including some summary-level revenue performance indicators such as:

  • Messages sent

  • Total revenue: the total of all purchases made in the selected time frame, not considering returns

  • RPM: Revenue per Mille shows how much revenue to generated per 1000 messages sent

  • AOV: the Average Order Value

  • Conversion rate: the percentage of delivered messages that resulted in one or more conversion events; a single user may generate multiple conversions if they purchase more than once

The Revenue Summary by Date report gives you a view of how well your campaigns generated revenue over time, allowing you to pick out trends.

Use the dropdown menu to view RPM, AOV, or Conversion rate data.

Note: this report filters by the date of purchase.

The Detailed Campaign Performance table allows you to view and compare the performance of campaigns sent in the selected period. The values are all based on cumulative totals, so all historic campaign revenue added to the revenue total for the selected date range.

Links and replies report

The Links and Replies report focuses on human and non-human click interaction, providing totals for the selected time period as well as an evolution over time. For marketers, it is important to know how much interest is generated through their SMS. Insights on how these interactions evolve over time can provide valuable information for future campaign planning.

The Response Summary report provides insights on how much engagement are generating over the selected time period. The following KPI are provided:

  • Click rate - the number of times a link has been clicked for a Campaign, shown as a percentage of delivered messages

  • Unique click rate - the number of contacts who have clicked on a link in a Campaign, shown as a percentage of delivered messages

  • Unique reply rate - the number of contacts who have replied to a Campaign at least once, shown as a percentage of delivered messages

The Responses Over Time chart shows how your audience interacted with your campaign(s) which were sent within the selected date range over time.

Use the Detailed Link Performance table to view the volume of traffic generated for each URL included in your campaign(s).

Note: This chart is filtered by the date the campaign was sent.

Audience report

This report provides an insight to how your audience responds to your campaigns to help inform your marketing strategy.

The KPI Summary report provides general KPI over all campaigns, such as:

  • Total audience size
  • Sends per contact
  • Click reach
  • Opt-outs

The List Performance table helps you assess the performance and health of each list by showing key delivery and engagement metrics for the selected date range. You’ll also see how each metric has changed compared to the previous period, making it easy to spot trends and take action.

Realtime report

This report provides live engagement reporting (messages sent, opened, clicked, hard and soft bounced, unsubscribed) and show how respondents are engaging with your campaigns in real time.

The graph will continuously evolve within a time frame of less than a minute.