SMS Multi-Campaign Dashboard

Real time analytics provide marketers with the ability to measure and review what is currently happening with their SMS campaigns. Data is shown in real time and the multi-campaign dashboards provide statistics across all campaigns in the SMS notification. You can also use the links in these dashboard reports for a more detailed view per individual campaign.

Our Real time analytics user guide outlines the general functionality that is available within these screens, such as applying filters, sharing, and exporting your data.

Reports

Each dashboard provides insights on engagement, delivery, location based stats and link activity, depending on the reports available.

Each report is divided into sections, which group related metrics, and charts, to allow you to visualize performance data.

The Multi Campaign SMS dashboard includes the following three types of reports:

  • Engagement and Delivery
  • Links and Replies
  • Audience
  • Realtime

Engagement and Delivery report

The Engagement and Delivery report provides marketers with insights on how well their SMS campaigns are doing, if they are creating engagement and if they are being sent successfully; are your messages reaching the intended audience, are customers opening your messages, and are they engaged with your content?

The KPI Summary report provides general KPI over all campaigns, such as:

  • Messages sent — how many messages were sent out
  • Messages delivered — how many of the messages sent were actually been delivered, and the percentage of those that bounced.
  • Percentage of messages clicked — how many of the delivered messages have been clicked by unique humans. Non-human clicks are not included.
  • Percentage of opt-outs — how many of the delivered messages resulted in an opt-out
  • Percentage of unique reply rate and the number of total replies

The Engagement and Delivery dashboard also provides engagement by date and gives you a view of how engagement for your campaign varied over time, allowing you to pick out trends.

The Access report shows how opens and clicks were spread across different devices. Select the data you wish to view using the drop down menu on the right hand side.

The Delivery by Sent Date report shows how delivery rates have changed over time alongside the send volume.

The Engagement by Weekday report shows breakdown of performance within the selected date range for messages sent across a typical week. This heatmap shows data for each day of the week and contains the following metrics:

  • Total sends: the proportion of total sends across the week as a percentage
  • Unique click rate: unique click rate for messages sent within the selected period after filtering out bots
  • Total clicks: the proportion of total clicks across the selected period

The Detailed Campaign Performance table compares the performance of campaigns which were sent in the selected period. This table includes data on messages sent, bounce rate, click rate, reply rate, and opt-out rate.

Links and Replies report

The Links and Replies report focuses on human and non-human click interaction, providing totals for the selected time period as well as an evolution over time. For marketers, it is important to know how much interest is generated through their SMS. Insights on how these interactions evolve over time can provide valuable information for future campaign planning.

The Response Summary report provides insights on how much engagement are generating over the selected time period. The following KPI are provided:

  • Click Rate: The percentage of delivered messages that resulted in one or more link clicks

  • Unique click rate: The percentage of delivered messages that resulted in at least one contact clicking a link

  • Unique reply rate: The percentage of delivered messages that resulted in at least one contact replying


The Responses Over Time is a time line of how your audience interacted with your campaign over the selected time period, including clicks and replies.

The Detailed Replies Summary shows the popular keywords used in replies so that you can trace them back to your campaigns.

If you are interested in click behavior for individual links, the table view Detailed Link Performance is provided, showing per individual link the number of clicks versus unique clicks.

Audience report

This report provides an insight to how your audience responds to your campaigns to help inform your marketing strategy.

The KPI Summary report provides general KPI over all campaigns, such as:

  • Total audience size
  • Sends per contact
  • Click reach
  • Opt-outs

The Messaging Fatigue graph shows the frequency of messaging trends alongside engagement rates, so you can make informed decisions about whether to change send cadence.

The List Performance table helps you assess the performance and health of each list by showing key delivery and engagement metrics for the selected date range. You’ll also see how each metric has changed compared to the previous period, making it easy to spot trends and take action.

Realtime report

This report provides live engagement reporting (messages sent, opened, clicked, hard and soft bounced, unsubscribed) and show how respondents are engaging with your campaigns in real time.

The graph will continuously evolve within a time frame of less than a minute.