NextGen vs. Legacy: What’s Different?

Still using Legacy (Macro) Experiences?
Here's why it's time to switch to NextGen.

Our latest Experience types were originally built for mobile-first placements like social stories and ad units—but they’ve since evolved. Now, they’re fast and flexible, designed to work beautifully across all devices. With a streamlined builder to utilize these powerful new features easily, these NextGen Experiences offer a better way forward for both your team and your audience.

 

What’s new and why it matters

NextGen Experiences are:

  • Responsive by default, so work beautifully across all screen sizes.

  • Easier and quicker to build—requiring less effort.

  • Optimized for performance: faster load times, modern design flexibility, and more engaging layouts.

  • Featuring new formats and launch methods not previously possible.

 

What’s improved?

Build fast. Maximize engagement.

Streamlined builder

Create Experiences more efficiently with our all-in-one editor—pages, forms, and previews all in one place without needing to switch between screens. Real-time updates show exactly what your audience will see.

Redesigned theme builder

Match your brand in minutes. Navigate easily, fine-tune fonts, buttons, and colors, and apply a polished look effortlessly.

Flexible design options

Style freely with background images, video, and rich text formatting. Choose from new interactive answer styles like buttons, cards, or image tiles. Change all of this at the click of a button.

Instant access to stock images

Drop in royalty-free visuals via our Pexels integration to boost engagement—without slowing you down.

 

Connect with your consumers

Mobile-first, device-agnostic

Originally built for smaller screens, our Experiences now adapt beautifully across devices. Use vertical or horizontal slides to create a smooth, scrollable journey that feels native on any device.

Smarter, more personal journeys

Ask only what matters. Show logical questions based on earlier answers—like asking about terrain preference only if someone's into running. It's a simple way to keep things relevant and personal.

 

More powerful capabilities

Smarter quiz logic

Improve product recommendations and audience profiling with upgraded logic.
Product match quizzes by default now consider all of a participant's answers—only showing product recommendations that meet every selected need. It’s a more precise way to connect people with the right products.
Personality quizzes use point-based scoring for more nuanced outcomes.
That means more relevant results — and more conversions.

Built-in gamification

Launch Spin the Wheel, Scratch & Win, and Swipeable Quizzes straight from the library—no need for custom builds or developer time.

Dynamic product feeds

Use out-of-the-box integrations to pull product data directly from Shopify or Adobe Commerce in real-time. No more manual uploads or mapping—just up-to-date product recommendations at scale.

More ways to launch

In addition to microsites and embeds, Experiences can now be published as social stories or lightboxes—meeting your audience wherever they are.

Focused analytics

With deeper insights, you can track how many participants start and finish an Experience, view their conversion rates, and see engagement stats like average time spent and where they drop off.

Enhanced accessibility

Our NextGen Experiences offer significantly enhanced accessibility compared to legacy macro versions. In addition to standard best practices like alt-text, semantic roles, and ARIA attributes, we’ve introduced advanced features that make interactive elements—such as drop-downs and scratch cards—more inclusive. These enhancements ensure screen reader users receive clear, contextual guidance and can fully participate in promotional Experiences without barriers.
Find more details here on creating accessible web content using Grow.

 

Where can I find the NextGen Experiences?

They’re ready and waiting in the Experience Library, accessible right from the top navigation.

Keep an eye out for refreshed cover images and even more updates in the upcoming months to spot new NextGen Experiences at a glance.

 

Your legacy Experiences will still work—but aren’t growing with you

We won’t pull the plug on macro builds overnight…. but they’re no longer supported, and won't be compatible with our new features. To take advantage of everything from personalization to gamification to faster launch options, we strongly recommend migrating.

 

Let’s Talk!

Do you have questions about migrating or need help using NextGen features? Contact your Customer Success Manager or Support. We’re here to help you make the transition and get the most out of the platform!