Signals Overview

There are many signals that can be sent to the Signals API for processing in the Moments application. Below is an overview of all available signals, their possible source, the templates they are used in and a link to how they are configured in the SDK and API. There are multiple ways to capture and send these signals: via the web SDK, the API or GTM.

Tip! Reflect on the uses cases you want to achieve to decide on the signals to be tracked.

Important note: Although signals can be used to define the rules for a Moment, each one of the signals below can also be used directly to trigger a journey.
For example, the Start Survey signal can be used to trigger a journey and interact with the customer at that specific time. It is hence possible to give an immediate reaction to an incoming signal and interact with the customer in real-time.
On the other hand, if you are using the Survey Abandon Moment to trigger a journey, rules are applied first and the journey will only be triggered after a set amount of time as defined in the Moment.

 

CLASS	SIGNAL	DESCRIPTION	TOUCHPOINT	CONSUMING TEMPLATES	USE IN SDK	USE IN API
Ecommerce
	Add to cart	Adding items to the cart	mobile, web	Cart Abandon	addToCart	cart/add
	Remove from cart	Removing items from the cart	mobile, web	Cart Abandon	removeFromCart	cart/remove
	Clear cart	Clearing the cart entirely	mobile, web	Cart Abandon	clearCart	cart/clear
	Replace cart	Replacing the items in the cart	mobile, web	Cart Abandon	replaceCart	cart/replace
	Purchase cart	Purchasing the items in the cart	mobile, web	Cart Abandon Post Purchase Feedback	purchaseCart	cart/purchase
	Order delay	Tracks when a customer's order is delayed	mobile, web	NA	NA	order/delay
	Order deliver	Tracks when a customer's order is delivered	mobile, web	NA	NA	order/deliver
	Order return	Tracks when a customer's order is returned	mobile, web	NA	NA	order/return
	Order shipped	Tracks when a customer's order is shipped	mobile, web	NA	NA	order/ship
Behavior
	SignIn	Sign into the website	mobile, web	All Moments	signIn	site/signin
	SignOut	Sign out of the website	mobile, web	All Moment	signOut	site/signout
	Start survey	Starting to fill out a survey	mobile, web	Survey Abandon	startSurvey	survey/start
	Complete survey	Completed all question in survey	mobile, web	Survey Abandon	completeSurvey	survey/complete
	Update survey	Updating a specific page or question in the survey	mobile, web	Survey Abandon	updateSurvey	survey/update
	Start game	Starting to play a game	mobile, web	Game Abandon	startGame	game/start
	Complete game	Completing the game	mobile, web	Game Abandon	endGame	game/end
	Update game	Playing a specific section of the game	mobile, web	Game Abandon	updateGame	game/update
	Start booking	Starting to add items to a booking	mobile, web	Booking Abandon	startBooking	booking/start
	Complete booking	Completed a booking	mobile, web	Booking Abandon	completeBooking	booking/complete
	Update booking	Adding items to the booking such a accommodation, transport,..	mobile, web	Booking Abandon	updateBooking	booking/update
	Browse category	Browsing a specific category on the website, such as the Finance section	mobile, web	Browse Abandon	browse sections	browse/category
	Browse product	Browsing a specific item or article on the website	mobile, web	Browse Abandon	browse products	browse/product
	Start configuration	Starting the configuration of a car, trip, etc.	mobile, web	Configuration Abandon	startConfiguration	configuration/start
	Complete configuration	Completed the configuration of a car, trip, insurance,...	mobile, web	Configuration Abandon	completeConfiguration	configuration/complete
	Update configuration	Adds elements to the configuration of a car, trip, insurance...	mobile, web	Configuration Abandon	updateConfiguration	configuration/update
Lifecycle
	SignUp	Subscribing to a website, webinar, event,...	mobile, web	Welcome	signUp	lifecycle/signup
	Cancel	Unsubscribing from a website, webinar, event,..	mobile, web	Goodbye	cancel	lifecycle/cancellation
	Milestone	Reaching a specific milestone such as an anniversary, a new tier in Loyalty program, a new level in a game, ...	mobile, web	NA	NA	lifecycle/milestone
	Service resume	Tracks when a service resumes after a disruption.	mobile, web	NA	NA	lifecycle/serviceresume
	Service disruption	Tracks when a service disruption occurs.	mobile, web	NA	NA	lifecycle/servicedisruption