Explore the Power of Marigold Moments: Use Cases
These use cases illustrate how forward thinking brands can use Marigold Moments to help unlock real-time personalization. Whether you're in retail, travel & hospitality, entertainment & media, financial services or beyond, these examples highlight how brands like yours can turn customer behavior into timely, relevant actions—setting new standards in personalized engagement, conversions, and loyalty. Your Marigold representative will work with you to explore and identify the best use cases to meet your goals.
Note that the below use cases can be achieved either by using the Moment templates and corresponding events, or by reacting directly to an incoming signal.
Retail
| Use Cases | Example | Customer Journey | ||
| Cart / Basket abandonment | Reminder emails or offers to encourage purchase completion | Abandoned Cart Journey | ||
| Email sign-up | Welcome email and onboarding to the brand offering & value prop | Welcome Journey | ||
| Abandoned browse | Personalized recommendations based on browsing history | Abandoned Browse Journey | ||
| Continuous browse |
Coupon Offer Support for audiences who |
Next Purchase Journey with personalised recommendations | ||
| Purchase | Log signal for segmentation improvement | Thank You & Order Delivery Journey | ||
Travel and Hospitality
| Use Cases | Example | Customer Journey | ||
| Browse/Inspiration (unspecific location) | Travel inspiration communications Existing deals and packages |
Incentivise Booking Journey | ||
| Booking Abandonment |
Booking reminder and offer expiry(if applicable) Destination inspiration |
Abandoned Booking Journey | ||
| Loyalty Program Sign-up | Program onboarding Education and value proposition |
Program Welcome Journey | ||
| Email Newsletter Sign-up |
Brand onboarding Education and value proposition |
Welcome/Onboarding Journey | ||
| Booking Confirmation | Personalised itinerary with recommendations | Countdown to Destination Journey (inspiration) | ||
Entertainment and Media
| Use Cases | Example | Customer Journey | ||
| Free trial registration | Reinforce value prop | Upsell Journey | ||
Financial Services
| Use Cases | Example | Customer Journey | ||
| New Account Sign-up | Request confirmation communications | Account Onboarding Journey | ||
| Account Approval | Onboarding email with key benefits and next steps (card delivery, contract deliver etc.) | Welcome Journey and Account Onboarding Journey | ||
