Cart Abandon Template

The Abandoned Cart use case allows you to target known website visitors when they leave items untouched in their cart. After a specified time, these visitors will receive a communication encouraging to complete the purchase. Information on the products in their cart is available and can be used for personalization and segmentation.

To track what a website visitor is doing and when a cart has been abandoned, a series of events are tracked and sent as a signal to the Moments application. These signals are picked up by the Cart Abandon Moment:

 

When setting up a Cart Abandon Moment, the following properties are available (Check out the topic on creating a Moment for more details.):

Duration — Indicates the number of days, hours or minutes that need to pass after a customer abandoned their cart and an action needs to be taken.

For example: A customer adds 5 items to their cart and then removes 2 again. One hour after the items were removed and no other actions were taken on the cart, the Cart Abandon Moment is trigger and subsequent actions can be taken.

Example:
Define first the Cart Abandon Moment. Give it a name and description and select the Audience configuration that applies to this Moment.

Next, set the properties:

For an Abandon Cart Moment, a time delay needs to be specified, indicating after how many days, hours or minutes the Moment is triggered, for example, after 8 hours of inactivity on the cart.