First Open Mobile App Template

The First Open Mobile App Moment is designed to trigger real-time communications when a customer uses the app for the first time. These users receive a welcome message or a tutorial that guides them through the app, helping them quickly understand its features and become comfortable using it. By supporting users at this crucial stage, you reduce the risk of early abandonment and encourage long-term engagement with your app.

To track when a first use of the app is happening, the open app event needs to be tracked. The open app signal is then sent to the Moments application. These signals are then captured by the First Open App Moment:

Following properties are available for the First Open Mobile App Moment template (Check out the topic on creating a Moment for more details.):

Example:
Fill out the name, description and select the Audience Configuration to apply to this Moment.

There are no specific Moment properties. The Moment is triggered in real-time, when a first open signal is captured.