Engage Data Studio
Engage Data Studio (short: Data Studio) is a dashboard creation tool that allows you to create customized reports of Marigold Engage data and make them available in Marigold Engage. Standard datasets are currently available for use, including communication and consumer stats, for greater visibility of data to improve your marketing strategies.
Engage Data Studio comes in 2 versions:
- Data Studio: With Data Studio, reporting capabilities are extended and the marketer can design their own dashboards, or copy the standard dashboards and adapt these to their needs. Data Studio uses the standard datasets delivered by Marigold.
- Data Studio Pro: This is the Professional version of Data Studio and includes all basic Data Studio features, but also allows the marketer to use their own data coming from external sources. Data Studio Pro also supports the creation of static/dynamic segments to use these in Engage Audience Lists.
Note: Depending on the selected license, Data Studio or Data Studio Pro is accessible from the Modules section.
The Engage Data Studio has been designed with ease of use for the marketer in mind. Once you decided on the elements you need for your dashboard, it is quite straight forward.
To help you decide what should be in the dashboard, here are some questions that will help you with this:
- Who is the audience for the dashboard?
- What is the goal?
- What do you want to tell with the dashboard?
- How will the dashboard be distributed?
The following topics are addressed:
