Reports

You can access the Reports section from the left-hand navigation bar. Hover over the Reports entry to display the fly-out menu. From here, you can search for a specific report or directly access live, recently sent or transactional reports.

Note: These reports are updated near real-time.

The Reports section provides the following tabs :

• Live Messages
• Recently Sent
• Transactional Messages
• Custom Journeys
• Recurring Batch Journeys
• Scheduled Messages

Click on a tab to visualize the corresponding reports.

Note: Live Messages, Recently sent, Scheduled messages, Recurring Batch Journeys and Custom Journeys also display assets in folders with no access. It is however not possible to access the reports for these assets. The Transactional messages on the other hand only include the messages in folders with access.

Note:
- Journey reports can be exported to a PDF and PNG file, through the Export button at the top-right.


- Some individual reporting widgets can be exported to a CSV, XLSX and PNG file (when applicable) through an export icon () that appears at the top-right of the widget, when hovering over it with the mouse cursor.

Note: All open/click/CTO/CTR values are based on unique interactions (unless mentioned otherwise).

 

Live Messages

The Live Messages overview presents the following data :

• Message name
• Exact date and time of sending
• Number of recipients
• Successful delivery percentage
• Number of bounced messages
• Percentage (%) of messages that have actually been opened
• CTO (Click to open rate = #clicks / #views)
• CTR (Click through rate = #clicks / #delivered)
• Conversion measured

Note: Only messages that are sent through journeys that have been launched within the last 7 days are considered as 'Live Messages' and will be shown.

From this overview, users can consult the details for each of the live messages. Click anywhere on a row or on the Report icon in the overview to access these details.

 

Recently Sent

The Recently Sent overview presents the following data :

• Message name
• Exact date and time of sending
• Number of recipients
• Number of bounced messages
• Percentage (%) of messages that have actually been opened
• CTO (Click to open rate = #clicks / #views)
• CTR (Click through rate = #clicks / #delivered)
• Conversion measured

From this overview, users can consult the details for each of the messages sent. Click anywhere on a row or on the Report icon in the overview to access these details.

 

Transactional Messages

An overview with all launched Transactional Journeys is shown with the following data :

• Message name (of the asset itself)
• API name (of the transactional journey)
• Message name (of the transactional journey)
• Created date

You can click on the Pencil icon on the right of a Transactional Journey to access (and edit) the Transactional Journey itself.

Click anywhere on a row or on the Report icon on the right of a Transactional Journey to access the detailed report for that Transactional Journey.

 

Custom Journeys

An overview with all launched Custom Journeys is shown with the following data :

• Journey name
• Start date

You can click on the Pencil icon on the right of a Custom Journey to access (and edit) the Custom Journey itself.

Click anywhere on a row or on the Report icon on the right of a Custom Journey to access the detailed report for that Custom Journey.

 

Recurring Batch Journeys

An overview with all launched Recurring Batch Journeys is shown with the following data :

• Journey name
• Start date

You can click on the pencil icon on the right of a Recurring Batch Journey to access (and edit) the Recurring Batch Journey itself.

Click anywhere on a row or on the Report icon on the right of a Recurring Batch Journey to access the detailed report for that Recurring Batch Journey.

 

Scheduled Messages

All messages scheduled for execution through Single Batch Journeys and Single Batch A/B Journeys are listed here. This also includes messages that were scheduled in the past (as long as their status is still 'scheduled').

From the overview, you can click through to the actual message and stop the execution.

 

Detailed Reports

Detailed journey reports are explained here.

 

FAQ : Why do the Reporting tab and Engage Dashboard show different values (for sent, delivered, opened, clicked, ...)?