The Sailthru Web Interface

Sailthru by Marigold's cross-channel marketing platform is purposefully built for helping marketers deliver personalized experiences to each and every subscriber across email, web, and mobile.

Our technology was built around our industry-leading, data-rich, single-view customer profiles, enabling you to create, automate, and personalize communication across channels to drive growth, engagement and loyalty.

Before you get started using Sailthru by Marigold, let's take a tour through the main areas of the platform.

 

Top Toolbar

The top toolbar is displayed at all times and provides access to the platform menu, an account switcher if you have access to multiple accounts, and quick access to your personal account settings. Some of your individual options may be different, depending on your assigned role.

When you select a menu option for one of the platform areas, most will take you to a page listing all your assets, like templates or messages. Analytics options will take you directly to the selected report.

Note: The Safari browser is not supported for my.sailthru.com. For the best performance, we recommend using Chrome to access the platform. Click the thumbnail image to open a full view.

Analytics

View and export a wide range of data to better understand your audience and the performance of your Sailthru-powered marketing strategies. There are many different ways to view your data from the Analytics menu:

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  • Channel specific reports

  • List and user reports

  • Subscriber reports

Messaging

Manage all messaging options from this menu, from email, sms, and push/in-app templates and campaigns to onsite content. You'll also find Lifecycle Optimizerunder the Messaging menu.

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  • Lifecycle Optimizer

  • Campaigns

  • Templates

  • SMS messaging

  • Push and In-App messaging

Users

Harness the wealth of data across user profiles using a wide range of highly customizablecriteria. For any groups of users that you identify, create static Natural Lists, create dynamically updating Smart Lists, view ad-hoc user Snapshot Reports, or make bulk updates to users’ profile data or status.

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  • Lists

  • Audience Builder

Content

The Sailthru platform offers a robust set of content management options.

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  • Content Library

  • Content Blocks

  • Hosted Pages

Settings

Manage your account configuration and access the API test tool, which allows you to send individual API calls against your live Sailthru data.

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  • API Test

  • Setup (the image shows the Custom Fonts screen, accessible from the Setup menu)

  • Permissions

What can I do with Sailthru?

Build meaningful connections

Connect with each visitor to grow your audience.

Overlays

Engage users while they browse your site as a way to grow your audience.
  • Create a signup form that encourages your audience to sign up for a newsletter series.
  • Guide subscribers to new and exciting content on your site.
  • Target subscribers based on their lists

Hosted pages

Create customized sign-up forms, preference centers, surveys, and thank you pages.
  • Deepen subscriber profile data using surveys.
  • Gain knowledge of your subscriber preferences.
  • Create engaging sign-up forms to help increase your audience size.

Social media integrations

Streamline your leads to create or update a subscriber profile.
  • Collect audience information directly from MetaTM.
  • Show ads to high-value subscribers who have not engaged and target new customers similar to your high-value subscribers with Google AdWords.

Deepen personalization

Drive an emotional connection at scale, so you can reach customers in the right channel and at the right time.

Audience Builder

Harness the wealth of real-time data across subscriber profiles using a wide range of highly customizable criteria.
  • Use customizable segmentation criteria across all channels.
  • Target customer segments by real engagement activity.
  • Deliver personalized content based on purchase or interest history.
  • Create self-updating Smart lists that automatically add and remove subscribers based on your criteria.

Onsite personalization and recommendations

Automate, personalize, and drive engagement with your website to automatically suggest content based on user interest.
  • Match the right content to the user based on the interests and history in their profile.
  • Use consistent messaging across your channels and your site.
  • Dynamically target users based on their purchases, browsing, and explored interests.

Analytics

Get in-depth, actionable insights into your campaigns and subscriber behavior, helping you make data-driven decisions that drive better results.
  • Get insight into messaging performance across your channels.
  • Understand how your customers engage with your content and tags over time.
  • Stay up-to-date on list health and performance.

Marigold Grow

Connect with your subscribers through innovative and interactive experiences.
  • Create fun and interesting experiences like a personality quiz or a spin to win.
  • Use pre-built templates that capture customer interest, collecting zero-party data.

Cultivate loyalty

Delight your customers with personalized conversations, offers, rewards, and more.

Lifecycle Optimizer

Empowers you to create personalized experiences by defining and automating the best possible paths of interactions with your audiences
  • Send messages automatically based on triggers you define.
  • Create a sequence of messages sent to new subscribers, introducing them to your brand, products, or values.
  • Explore pre-built flow recipes to remind customers to pick up where they left off browsing or complete a purchase for items left in their cart.

Real-time recommendations

Build one-on-one connections in your messaging with your subscribers based on their real-time interactions and behaviors.
  • Can be used with certain personalization algorithms: popular, trending, purchased, and viewed.
  • Build recommendations right into your message templates.
  • Easily create a dynamic section for your message template with Content Blocks – where the personalization is built for you.