The Moments application is used in combination with your marketing platform (to send out omni-channel communications) and with your various touch points, such as your website or mobile app. Behavior registered on these touch points, whether it is a cart abandon on your website, or a booking being completed in your app, needs to be tracked and sent to the Signals API. As a result of a signal, a Moment is triggered which in its turn triggers a journey on your marketing platform.
In this chapter we will explain the integration between the Marigold Moments application and the possible touch points.
Signals from your touch point need to be captured and sent to the Signals API. Depending on the use cases that need to be covered, different signals need to be tracked. Check out this topic for an overview of the available signals and the templates/use cases these are used for. Make sure to include all the necessary signals, regardless of the chosen method.
Tracking events on your website and sending these signals can be done in the following ways:
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Use the Web SDK. Consult the following topics to find out more about how to set this up:
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Google Tag Manager. Use Google Tag Manager as an alternative and easy way to place tags on your website and use the SDK to send signals. Consult the following topics to find out more about how to set this up:
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Use the API. Bypass the use of the SDK and the placement of tags, and communicate directly via API with the Signals API. Consult the following topics to find out more about how to set this up:
Tracking events in your mobile app is possible using the Signals API. Consult the following topics to find out more about how to set this up:
