What's New
Highlights
Available to all customers
Available to all customers
Available to all customers
Release Notes
Version: January 27, 2026
New set of signals
AVAILABLE TO ALL CUSTOMERS
Background
Signals that capture visitor behavior on your website allow you to act in real time and interact with the visitor. More signals means more options for real-time interaction.
Solution
A series of new signals has been made available through the API, allowing you to capture certain behavior and react in real-time. These signals can be used directly to trigger a journey, without defining a Moment.
What it looks like in the solution
- Three mobile signals: app install, first open, and uninstall.
- A series of new ecommerce signals including partial shipment, updated shipment, canceled shipment, and payment revoked.
- Two new catalog signals: back- in-stock and out of stock.
Mobile connection templates to manage activity in apps
AVAILABLE TO ALL CUSTOMERS
Background
Every interaction with your customers matters, especially in mobile —whether they’re installing, uninstalling, or actively using your app. Welcoming new users helps them feel valued from the start, while a thoughtful goodbye message shows they’ll be missed if they decide to leave. Just as importantly, guiding newcomers through the app ensures they quickly see its value and don’t abandon it out of frustration or confusion.
Solution
New mobile moment templates are now available, empowering marketers to engage with customers at key points in the mobile user journey—such as app installation, first-time use, or even uninstall.
What it looks like in the solution
There are 3 new mobile templates:
- Welcome (app install) — Triggers a moment when the user installs the app for the first time, allowing marketers to send a proper welcome message to the user, making them welcome and valued by the brand.
- Goodbye (app uninstall) - Triggers a moment when the user uninstalls the app, allowing marketers to send a proper goodbye message and a offboarding survey to collect feedback.
- First open app — Triggers a moment when the user uses the app for the first time, enabling marketers to send a tutorial.
Moment template to track the number of purchases
AVAILABLE TO ALL CUSTOMERS
Background
Whether it’s a customer’s first purchase or their fifth, marketers often want to engage them with a warm welcome or a special promotion related to that specific purchase. These touchpoints are important for building loyalty, reinforcing brand value, and encouraging repeat purchases by making customers feel recognized and appreciated.
Solution
Moments introduces a new template, Made X Purchase, which allows marketers to specify the number of purchases a customer must make before the Moment is triggered. This enables more targeted engagement based on a customer’s purchase history.
What it looks like in the solution
Marketers can now choose the Made X purchase template to define a purchase moment and use this moment to trigger communications. They can define how many purchases need to be made (between 1 and 5) and over which period of time. For example, trigger this moment when the customer made 5 purchases in the last 180 days.
Details on the Made X purchase Moment can be found in the Moment template article and in the User guide.
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Filtering on Moment template categories
AVAILABLE TO ALL CUSTOMERS
Background
When you create a new Moment in the Moments application, you choose from a set of templates. Since the list keeps expanding, it’s getting harder to find the right template fast.
Solution
Templates are grouped into categories so you can easily search, filter, and find the right one faster.
What it looks like in the solution
Upon creating a new Moment, the overview of existing templates is shown from where a template can be selected.
At the top filter buttons are available that correspond to the following categories:
Abandon , Connection, transactional and Mobile.
More details on creating a new Moment are available in this article.
Sending multiple moments for the same cart
AVAILABLE TO ALL CUSTOMERS
Background
Currently, when tracking activity on a cart and the cart is abandoned, an abandon moment can be triggered once for that cart and a communication is sent. But what if the customer adds new items to that same cart, after they have received an abandon cart communication? Currently no second or third communication can be sent, missing out on the opportunity to engage again with that customer.
Solution
The latest release now allows multiple Moments to be raised for the same cart Id. This is now standard behavior.
What it looks like in the solution
This is the default behavior of the Cart Abandon template and no specific settings need to be configured.
Details on the Cart Abandon template are available in this article.
Identity recognition for Cheetah Digital
AVAILABLE TO ALL CUSTOMERS
Background
Identity recognition connects anonymous identifiers, such as cookies or device IDs, with known information like email addresses. This creates a more complete view of each contact and allows you to:
- Deliver more relevant and consistent personalization.
- Improve reporting and analytics accuracy.
- Support privacy and compliance requirements.
- Build trust by reducing fragmented or repetitive experiences.
Previously this was not possible.
Solution
Now, Identity recognition is possible for contacts clicking a link in an email send out using the Cheetah Digital platform.
What it looks like in the solution
For emails send out via Cheetah Digital, we use a proxy ID in the email link. When someone clicks that link, the URL passes the profile ID to Interactive Moments. So, as soon as the customer lands on the website, the signin signal can be sent to our system. That enables personalization and accurate measurement.
