Campaign Configuration: LINE

LINE is a messaging and communications app for electronic devices such as smartphones, tablets, and personal computers. LINE is available as a Campaign channel within Cheetah Digital, allowing clients to send marketing messages in the form of text, emojis, images, and stickers directly to their subscribed users. The LINE channel also supports two-way messaging that allows a client to send questions, surveys, and polls to consumers, to receive a reply, and then to trigger an appropriate automated response based on the presence of certain keywords in the consumer's reply.

Note: Before you can use Cheetah Digital LINE Campaign features, you must complete all of the configuration and setup steps, as described in the Help topic LINE Channel Setup.

To send marketing messages to a consumer through the LINE channel, you must have the consumer's LINE ID. Cheetah Digital captures these IDs through the following methods:

  • Consumers have the option to follow or friend a company or a brand that they like. When a consumer adds your company as a friend, Cheetah Digital automatically captures and stores his or her LINE ID.

  • If an existing follower sends a message to your company's LINE account, Cheetah Digital captures and stores their LINE ID.

The LINE Account section of the Campaign screen displays the LINE Account defined for your client system (a client can have only one LINE Account). For more information on your LINE Account, see the LINE Accounts screen.

The Campaign screen is organized into the following areas:

Select an item above for more details on that section.

Triggers

Audience

Message

Sending

Responses

Auditing

Launching

Campaign settings

The Tool Ribbon at the top of the screen provides access to the following general Campaign settings.

 Configure Campaign Metadata

Cheetah Digital offers the ability to tag Campaigns with custom Metadata fields and values. These Metadata fields allow you to create Filters that look for specific Metadata tags in them, or for use in reports, future Campaigns, or other tasks. You can also add Metadata fields to the Campaign content for personalization. 

To assign Metadata values to a Campaign

  1. In the Tool Ribbon, click Edit > Set Metadata. The Metadata pop-up window is displayed, listing every Metadata field defined for this account. A red asterisk is displayed next to every field that's required for Campaign launch.

  2. Enter or select the desired Metadata values.

  3. Click Ok.

Note: Metadata tagging is not available for every channel.

For more information on setting up Metadata fields, see Metadata Settings.

 Assign Campaign tags

Optionally, you can assign one or more Tags to your Campaign. These Tags serve as an organization tool that allow you to group together items for reports and Filters.

To assign a Tag to the Campaign:

  1. Click on the Add tag field in the Tool Ribbon. The system displays a pop-up menu of all the existing tags.

  2. Select an existing tag, or type in a new one and press Enter.

  3. Repeat the above step as needed to add more tags. Optionally, to remove a tag, click the X icon next to the tag label.  

Campaign management

The Campaign screen provides the following Campaign management features:

 Copy a Campaign

To copy an existing Campaign: 

  1. In the Tool Ribbon, click Edit > Save As. The Save As pop-up window is displayed.

  2. The default name of the new Campaign is Copy of followed by the base Campaign name. Optionally enter a different name in the Copy's Name field.

  3. The default folder location for the new Campaign is the same folder as the base Campaign. Optionally select a different folder location where you want to save the new Campaign. 

  4. The default Campaign type for the new Campaign is the same as the base Campaign. Optionally select a different Campaign type.

  5. Click Save a copy. 

 Delete a Campaign

When you delete a Campaign, the system moves it from its current folder location into the Recycling Bin, where it can optionally be restored if needed. If the selected Campaign is stored in a folder to which you don't have the proper access privileges, you won't be able to delete that Campaign.

  1. In the Tool Bar, click Edit > Delete. A confirmation dialog box is displayed.

  2. Click Delete. The system moves the Campaign to the Recycling Bin.  

 Rename a Campaign

To rename a Campaign:

  1. In the Tool Bar, click Edit > Rename. The Rename the Item pop-up window is displayed. 

  2. In the New Name field, enter the new name.

  3. Click Save new name.

 View Campaign details

To view detailed information about the Campaign:

  1. In the Tool Ribbon, click the Campaign tab. The Item Details panel is displayed, which provides the following information:

    • Who created the item, and who modified it last.

    • The Campaign's Object ID and Object Reference ID.

    • A log of actions taken on the Campaign, including what the action was, when it was taken, and who performed the action.

  2. Optionally click Related Items in the left-hand menu. This section lists other items in the system that reference or utilize this Campaign.

 Change Campaign type

From within the Campaign screen, you can switch the Campaign type between a Regular One-off Campaign and either form of triggered Campaign (Date-triggered or Event-triggered).

To change the Campaign type:

  1. To change the Campaign to Event-triggered, click Edit > Convert to Event Triggered in the Tool Ribbon. A confirmation dialog box is displayed; click convert.

  2. To change the Campaign to Date-triggered, click Edit > Convert to Date Calculated in the Tool Ribbon. A confirmation dialog box is displayed; click convert.

  3. To change the Campaign from either of the triggered Campaign types to a Regular One-Off Campaign, click the remove button (X) next to the Campaign Type. A confirmation dialog box is displayed; click remove triggers.

Note: Depending on the Campaign channel, some of the above Campaign types may not be available.