Common practice for email

• Import HTML designs when available
• Create backup
• Set the general email properties (which audience list to use, language of the message, unsubscription option, attachments, etc)
• Define email header and mail domains (standard from address, use of brands)
• Images and webfolders
• add personalization fields and
• use system variables where required
• use content sections for personalized content
• add message components (e.g. social components, dynamic components, images, etc)
• use sensors
• • add a web version sensor
  • add an Unsubscribe link
  • track user's interactions
• use translations
• create text version
• test the message
• email checklist

Email example: Create a basic email, step by step