What's New in Sailthru by Marigold

Check out the latest release. Click the links for a full release note:

• Learning Paths now available in the Help Center

What's New in Sailthru by Marigold

Check out the latest release. Click the links for a full release note:

• mParticle Bidirectional Enhancement
  Choose the data mParticle syncs back to Sailthru by Marigold

• Zapier Integration
  Create smooth, no-code connections between Sailthru by Marigold and other apps.

What's New in Sailthru by Marigold

Check out the latest release. Click the links for a full release note:

• Promotion Management (Delete option)
  Manage your promotions more easily with a delete option.

What's New in Sailthru by Marigold

Check out the latest release. Click the links for a full release note:

• Dark mode preview
  See what your dark mode using subscribers see with dark mode preview in Email Composer

• Enhanced Overlay Frequency Capping
  Flexible frequency capping options give you more control of the timing of your pop-ups.

New Mobile Data fields in Data Exporter Profile Datasets Coming Soon

Starting February 11th, 2025, new mobile fields will be added to Data Exporter’s profile data set, giving mobile marketers an additional layer of data to segment audiences effectively by device type and notification preferences, ensuring targeted and optimized messaging. See more...

What's new in Lists

List deletion prompt

We know how important it is to keep your lists well-organized and maintained. Before you delete a list, you will want to make sure that it is not being used in a Lifecycle Optimizer flow. That's why we've updated the list deletion workflow! See more...

What's new in Onsite

Drag-and-drop visual overlays composer

We are thrilled to announce a new way for you to build Overlays. You will now be able to build an Overlay with a visual editor, equipped with drag-and-drop elements. You can create, edit, and organize Overlays with greater flexibility and control by using drag-and-drop formatted rows and content elements, like text, images, buttons, sign-up forms, and more! See more...

What's new in Mobile

Mobile Device Location Targeting in Push/In-App Campaigns

Increase engagement with your push and in-app campaigns by targeting your subscribers at exactly the right time and location. Push / In-App campaigns can now be sent based on a subscriber's mobile device location. See more...

Push / In-App Summary for Triggered Sends

Understanding push and in-app engagement is essential for optimizing your customer experience. The Push / In-App Summary report now includes insight for triggered messages sent via Lifecycle Optimizer. See more...

October 17, 2024

Customers who use mobile as a channel can now add promotions to Push / In-app campaigns. See more...

October 17, 2024

Custom event vars are now supported in Push / In-App templates and can be used when sending via Lifecycle Optimizer. See more...

October 14, 2024

With the holiday season fast approaching, we are getting holiday-ready with you. See more...

September 30, 2024

We're introducing two exciting enhancements to the visual email composer! You and your teammates can edit the same email template simultaneously in real-time. See more...

September 30, 2024

You can now schedule Recurring Email Campaigns to send on set days every 2 weeks! See more...

September 24, 2024

With the reporting insight for Real & NHI engagement activity in place, the next step in the journey is to give you the ability to use that data to view who your subscribers are, segment by real activity and trigger personalized interactions with subscribers who are genuinely engaged with your brand. See more...

September 24, 2024

Announcing the upcoming launch of Real & Pre-cached Open Metrics in Sailthru BI – giving you the power to differentiate between human interactions and machine, Apple MPP, activity in your custom email campaign reporting. See more...

August 21, 2024

You are now able to add labels to your lists. Using labels can help you stay organized and provide context to your lists. See more...

August 19, 2024

Double opt-in for SMS can help you revolutionize your subscriber engagement strategy. See more...

July 31, 2024

Segment an audience by their device’s platform (Android or iOS) in Audience Builder. See more...

July 17, 2024

We understand that getting the reporting insight you need, where you need it is important. We are excited to round out our reporting in the first release of Real Activity Segmentation. See more...

July 11, 2024

Sailthru now supports using stateless authentication tokens to communicate with Apple Push Notification service. See more...

Coming Soon - Real Activity Segmentation - Reporting Release

We understand that getting the reporting insight you need, where you need it is important. We are excited to round out our reporting in the first release of Real Activity Segmentation. See more...

Enhanced Overlay Targeting

Targeting the right audience at the right time is important to building your relationship with your customers. Which is why we enhanced overlays with exclusion rules to provide you with more flexibility. See more...

Yahoo Feedback Loop Updates

ACTION REQUIRED BY 7/26/24: Yahoo is updating its Complaint Feedback Loop, the mechanism in which we receive a report when recipients mark your emails as Spam. The new Complaint Feedback Loop requires a unique TXT record for each of your sending domains. See more...

Lifecycle Optimizer Comments

We know that Lifecycle Optimizer flows are an important tool when it comes to marketing automation. Since flows can vary in shape, size and objective, it can be difficult to remember the purpose of a step, why something was changed or the overall objective of a specific section. See more...

Print Lifecycle Optimizer Flows to PDF

Print an entire Lifecycle Optimizer (LO) flow into one PDF for an end-to-end, complete view. See more...