What's New in Sailthru by Marigold

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What's New in Sailthru by Marigold

Check out the latest release. Click the links for a full release note:

New Mobile Data fields in Data Exporter Profile Datasets Coming Soon

Starting February 11th, 2025, new mobile fields will be added to Data Exporter’s profile data set, giving mobile marketers an additional layer of data to segment audiences effectively by device type and notification preferences, ensuring targeted and optimized messaging. See more...

What's new in Lists

List deletion prompt

We know how important it is to keep your lists well-organized and maintained. Before you delete a list, you will want to make sure that it is not being used in a Lifecycle Optimizer flow. That's why we've updated the list deletion workflow! See more...

What's new in Onsite

Drag-and-drop visual overlays composer

We are thrilled to announce a new way for you to build Overlays. You will now be able to build an Overlay with a visual editor, equipped with drag-and-drop elements. You can create, edit, and organize Overlays with greater flexibility and control by using drag-and-drop formatted rows and content elements, like text, images, buttons, sign-up forms, and more! See more...

What's new in Mobile

Mobile Device Location Targeting in Push/In-App Campaigns

Increase engagement with your push and in-app campaigns by targeting your subscribers at exactly the right time and location. Push / In-App campaigns can now be sent based on a subscriber's mobile device location. See more...

Push / In-App Summary for Triggered Sends

Understanding push and in-app engagement is essential for optimizing your customer experience. The Push / In-App Summary report now includes insight for triggered messages sent via Lifecycle Optimizer. See more...

October 17, 2024

Customers who use mobile as a channel can now add promotions to Push / In-app campaigns. See more...

October 17, 2024

Custom event vars are now supported in Push / In-App templates and can be used when sending via Lifecycle Optimizer. See more...

October 14, 2024

With the holiday season fast approaching, we are getting holiday-ready with you. See more...

September 30, 2024

We're introducing two exciting enhancements to the visual email composer! You and your teammates can edit the same email template simultaneously in real-time. See more...

September 30, 2024

You can now schedule Recurring Email Campaigns to send on set days every 2 weeks! See more...

September 24, 2024

With the reporting insight for Real & NHI engagement activity in place, the next step in the journey is to give you the ability to use that data to view who your subscribers are, segment by real activity and trigger personalized interactions with subscribers who are genuinely engaged with your brand. See more...

September 24, 2024

Announcing the upcoming launch of Real & Pre-cached Open Metrics in Sailthru BI – giving you the power to differentiate between human interactions and machine, Apple MPP, activity in your custom email campaign reporting. See more...

August 21, 2024

You are now able to add labels to your lists. Using labels can help you stay organized and provide context to your lists. See more...

August 19, 2024

Double opt-in for SMS can help you revolutionize your subscriber engagement strategy. See more...

July 31, 2024

Segment an audience by their device’s platform (Android or iOS) in Audience Builder. See more...

July 17, 2024

We understand that getting the reporting insight you need, where you need it is important. We are excited to round out our reporting in the first release of Real Activity Segmentation. See more...

July 11, 2024

Sailthru now supports using stateless authentication tokens to communicate with Apple Push Notification service. See more...

Coming Soon - Real Activity Segmentation - Reporting Release

We understand that getting the reporting insight you need, where you need it is important. We are excited to round out our reporting in the first release of Real Activity Segmentation. See more...

Enhanced Overlay Targeting

Targeting the right audience at the right time is important to building your relationship with your customers. Which is why we enhanced overlays with exclusion rules to provide you with more flexibility. See more...

Yahoo Feedback Loop Updates

ACTION REQUIRED BY 7/26/24: Yahoo is updating its Complaint Feedback Loop, the mechanism in which we receive a report when recipients mark your emails as Spam. The new Complaint Feedback Loop requires a unique TXT record for each of your sending domains. See more...

Lifecycle Optimizer Comments

We know that Lifecycle Optimizer flows are an important tool when it comes to marketing automation. Since flows can vary in shape, size and objective, it can be difficult to remember the purpose of a step, why something was changed or the overall objective of a specific section. See more...

Print Lifecycle Optimizer Flows to PDF

Print an entire Lifecycle Optimizer (LO) flow into one PDF for an end-to-end, complete view. See more...

Top Campaign Performance & Subscriber Growth Dashboards in Sailthru Business Intelligence

After gathering feedback from our customers, we learned even more about what matters most to you in measuring campaign and subscriber performance. We’re excited to announce the launch of the Campaign Marketing & Subscriber Growth Dashboards, now available to Sailthru Business Intelligence customers. See more...

Print Lifecycle Optimizer flows to PDF – coming soon

You’ll soon be able to print an entire Lifecycle Optimizer (LO) flow into one PDF for an end-to-end, complete view. See more...

Visual updates on list pages – Coming Soon

Over the coming weeks you will see visual updates on the Template List, List Overview, and Campaign List pages. This is the first step to bringing you an improved and consistent user experience on the Sailthru platform. See more...

Labels on Lists – Coming Soon

Soon you will be able to add labels to your Lists to help you organize and make sense of your Lists. See more...

Facebook Lead Ads, direct integration experience – Available Now

Our Facebook Lead Ads (FBLA) integration partner Cloud Elements has shared that they will be deprecating their FBLA integration at the end of June 2024. Rather than partner with a new third party, we’ve taken the opportunity to develop a direct integration from Engage by Sailthru to Facebook (Meta). See more...

Platform filter in Push / In-App Summary

Filter Push / In-App Campaign results by platform (i.e. Android and/or iOS) in Push / In-App Summary. Note: The filter will only apply to Push / In-App Campaigns that are sent after the release of this filter. See more...

Throttling of Push / In-App Campaigns

Our platform is optimized to send Push / In-App messages in the fastest way possible. Soon you will be able to throttle the speed at which your Push / In-App campaigns are sent on the Sailthru core platform. See more...

ACTION REQUIRED BY 17th May

In June Google is deprecating the API that your Android app(s) are currently configured to on the Sailthru Mobile platform. Your development team will need to upload a new Push cert onto your Sailthru account before 17th May to ensure no interruptions in their sending to Android devices. See more...

Event Stream Changes: Adding new event_id field and updating event_time field

Customer action required These changes will be added to all Event Stream export data sets starting March 20, 2024. To ensure there are no disruptions to your exports, please share this page with your internal technical teams to update any systems that consume these exports... See more...

Notice: Forward to a Friend Deprecation

In keeping with Gmail and Yahoo’s new sender requirements, we’ll be deprecating the Forward to a Friend functionality at the end of March 2024. This is to ensure that forwards aren’t marked as spam within the new requirements. See more...

New Google Customer Match Consent and API UPdates

Google is implementing a new user consent policy in which opt-in consent must be received when utilizing Google Customer Match to export lists. See more...